Alan was hired to create several branded radio programs - Car and Driver, Road & Track, Sound & Vision, HomeLife, Cycle World and Premiere. He created these programs and also sold sponsorships so these brand extensions, could self fund and ultimately build new revenue streams. He is one of the most creative people I have ever worked with and has a work ethic second to none. Alan has proven he creates and extends brands across mutli platforms from Radio to Broadcast to Experiential consumer events.
Alan was hired to create several branded radio programs - Car and Driver, Road & Track, Sound & Vision, HomeLife, Cycle World and Premiere. He created these programs and also sold sponsorships so these brand extensions, could self fund and ultimately build new revenue streams. He is one of the most creative people I have ever worked with and has a work ethic second to none. Alan has proven he creates and extends brands across mutli platforms from Radio to Broadcast to Experiential consumer events.
Alan was hired to create several branded radio programs - Car and Driver, Road & Track, Sound & Vision, HomeLife, Cycle World and Premiere. He created these programs and also sold sponsorships so these brand extensions, could self fund and ultimately build new revenue streams. He is one of the most creative people I have ever worked with and has a work ethic second to none. Alan has proven he creates and extends brands across mutli platforms from Radio to Broadcast to Experiential consumer events.
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